For those of you who have worked with Sterling for many years, you might remember that we started life as a financial printing company in 1988.
From 1988 to 2008, we focused all of our effort into our print services and building relationships with the people that needed them. But, during that time, deals were becoming more and more digital. It became clear we needed to do the same.
In 2009, we launched our first data room. This was our way of keeping up with the shifting needs of our existing client base, and allowed us to be more useful for a larger part of the deal lifecycle.
A decade’s worth of client feedback later, we are where we are today: an established virtual data room provider, hosting files for some of the world’s biggest deals. One of the most important things we learnt over this period, is that our print and technology businesses were very different and needed individual attention in order to grow them properly.
In early 2018, we demerged the print and technology businesses. This was to allow Sterling Financial Print to focus on serving its customers in the same great way it had always done, while giving Sterling Technology the opportunity to expand our data room offering. Though we are technically separate companies, we continue to work together very closely.
After the demerge, with what was effectively a new company, we needed a new brand for three reasons:
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These Stories on Sterling
4th Floor, Aldgate House
33 Aldgate High Street
London
EC3N 1AH
E-mail: enquiries@sterlingvdr.com
Tel: +44 (0)20 7100 9680